Social Media

5 Tweaks to Level Up Your Social Media Profile

social media profile

Want to start getting your social media profiles in order, but don’t have a ton of time on your hands? Here’s some things you can tackle right away to start making a positive change.

1. Optimize your social media profile pictures and cover images

With all the platforms out there, getting each social media profile graphic designs set up properly can be a real project. People have been brought to tears over this stuff, folks. Some common issues: profile images not fitting in their frames and being cropped off, low resolution cover images, and mobile display problems.

The solution? Check out this awesomely comprehensive list of image sizes, current as of January, 2018. Also – it’s important to visit your profiles often, as image requirements have been known to change (we’re looking at you, Facebook.) Test your graphics out on a few devices to make sure everything is displaying as intended. Still need help? Call for backup.

2. Filter your feed

Your feed should have a consistent style – one that suits your brand and speaks to your audience. This is especially important with Instagram, since the photo grid layout quickly exposes any inconsistencies in style across your posts. Pick a few different looks and stick to them. This gives your brand a distinct voice, and helps build recognition even as people quickly swipe through their feeds.

3. Connect with your social media followers

Do some digging into who else your followers are interested in. Are their accounts similar to yours? What are some things that your followers are responding to on social media? Scrolling through your fan’s own feeds may give you a better feel for their interests as well. There could be something your brand has in common with your audience that you can capitalize on. Take note, and incorporate some of these ideas into your own posts.

4. Add some video

Don’t underestimate the attention-grabbing power of motion on screen. Video usage is on the rise, and rightly so. A recent report on the state of video marketing in 2018 shows that:

  • 83% of consumers would consider sharing a branded video that they enjoyed with their friends.
  • 85% of people say they’d like to see more video from brands in 2018.
  • Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

Take advantage of this momentum and get some movement on your pages!

5. Have fun

Social media is meant to be fun! It’s meant to connect people and start conversations, as well as a sort of show-and-tell. Taking a conversational approach to your posts and interactions is a good way to build a community around your brand’s profiles. Give people a place to belong and contribute, and you’ll see it reflected in your numbers.

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