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Branding

How Logos Have Evolved

Whether you’ve noticed it or not, many of the companies we’re familiar with have changed their logos drastically. Some have decided to switch to a more simplified version, while others have decided to get jiggy with it and do something totally out there. Others have changed so much (did you know Target used to be called Dayton’s? I was shook!) that they aren’t even recognizable as the same company anymore. There’s a lot of reasons

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Jess Simon October 3, 2018
Business

5 Ways to Make Your To-Do List Shorter

The most stressful moment of your day has come, and it’s time to look at your ever growing to-do list. The words start to blur, and you can feel your blood pressure rising. We know exactly how you feel, and we are here to help. In fact, you can make your to do list shorter just by reading this article. Abra-ca-dabra! Take a moment to catch your breath. I find myself getting overwhelmed just looking

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Jess Simon October 1, 2018
Business

Am I the business owner type?

Hustling, hypothesizing, risk taking, sacrificing  – being a business owner takes all of this and more. The highs are super rewarding, and the lows? Super draining. There’s no mincing words, being a business owner is tough. Have you been toying with the idea of starting a company? Are you asking yourself, “Can I be a business owner?” Well? Do you have what it takes? (Spoiler alert: You probably already know the answer to that.) Take

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Rachel Manning September 14, 2018
Clever Tiger

Meet Rachel, Head Tiger in Charge

People have many different definitions for their vision of POWER. I, personally think, that there is nothing more powerful than a strong and amazing woman.  Rachel Manning, the owner and founder of Clever Tiger, is just that. Read below to meet the woman behind the machine- and to find out just how she came to be the Clever Tiger we all know and love. When you were growing up, is this what you pictured doing?

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Jess Simon August 29, 2018
creative content blog
Business

7 Ways to Tell If You Need to Invest in Creative Content

If your marketing and social media isn’t capturing your audience and boosting your customer base as well as your bottom line, you might need to examine your creative content strategy. Here’s how to know when it’s probably time to invest in creative content. Are you experiencing any of the following? Stagnant growth When’s the last time you had a flurry of activity, or a bar full of notifications for your social media? If your content

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Jess Simon August 7, 2018
boost my productivity image
Business

Can Music Boost My Productivity at Work?

The majority of us are sashaying our way around the office believing that our music is fueling our productivity at work. In some cases it’s true, but what type of tunes you’re listening to can play more of an important role than many of us realize. “Can music actually boost my productivity at work”, you wonder? The studies that have been conducted to prove or disprove the effectiveness of music in the workplace have been

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Jess Simon August 1, 2018
Web Design

How Wireframes Help Build Websites

It’s time to get excited about wireframing. If your website is like your dream house, wireframes are the blueprints for it. Every step of the design process is key, but the blueprints really set the stage for the whole project. In the wonderful world of web design, there has been much debate over whether or not wireframing is worth it for the designer. We are here to tell you why it totally IS! So what

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Jess Simon July 30, 2018
Business

Woodstock is now Home of Clever Tiger

We have the Best. News. Ever. WE MOVED! Our new office is in downtown Woodstock, which is just about 30 miles north of the bustling ATL. We’re in a thriving area, surrounded by colleagues and old friends, and the energy is infectious. Our address is now 410 Chambers Street, Woodstock GA 30188, inside the famed Copper Coin Coffee Shop! We have access to some beautiful meeting spaces, including the community room, which has an open,

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Jess Simon July 28, 2018
color
Branding

How to Use Color – Free Download

Color is EVERYTHING. It packs a powerful punch in design. It can draw attention, inspire emotions, organize information, and much more. That’s why, when it comes to branding your business, color is so important. A slight shift in printer settings can ruin a whole batch of flyers, and one misplaced character in a color code can spell disaster. Unless you deal with color and design as your profession, you may be mystified by terms like

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Rachel Manning June 1, 2018
earning the sale
Business

Why You Should Worry About Earning the Sale, Not Making it

Imagine a world where businesses were committed to earning their sales vs. simply making them. A world where the consumer didn’t feel like prey amongst hungry predators. A world where character, honesty, and hard work are the main products, no matter what you’re buying. It’s a long shot, we know. But as businesses, we can choose to set that standard. We can earn our customers’ patronage and loyalty, and in turn, take pride in our

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Rachel Manning May 31, 2018
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