There’s no shortage of “do it yourself” logo design tools on the internet these days. Designing your own logo does have some great benefits, like controlling costs when launching a brand, many crucial elements are lost by not working with a professional. Here, we’ll explore both the pros and cons of making your own logo.
The “pros” of designing your own logo
You’re in control of the timeline
When designing the logo yourself, you don’t have to depend on anyone else to get it done by a certain time. The work and completion deadlines are totally up to you (which is great if you’re impatient).
Make revisions on your own (without billing hours)
If you’re designing your own logo, you can change it as many times as you want. Hiring a logo designer comes with an added cost, depending on what your designer charges by the hour or per revision. This could get costly, and you may be tempted to do it yourself.
Bring your own ideas to fruition (with complete control)
Sometimes the most challenging part of working with a designer is getting the logo you truly want. It can be difficult to translate our own ideas to others. If you want to be in complete control of the style direction, without any input from a designer, a DIY logo may appeal to you.
Inexpensive other than assets
There’s little to no cost for doing the logo yourself. You might have to buy assets like fonts, icons, or software, but you save on the cost of hiring a logo designer.
The “cons” of designing your own logo
Lack of technical training and software
If you create your own logo, you may not have the technical training or software to create all the file types you need. Many of the free applications that allow you to make your own logo don’t generate the same files that a professional logo designer would. Logo files are complicated, and by the time you find out you need an .AI or .EPS file in CMYK vs. RGB to print something, it could be too late.
Risk of making a logo that’s too personal
It is much harder to be objective when making a logo yourself for your own business. Just because the logo means a lot to you doesn’t necessarily mean it will resonate with your audience. An experienced graphic designer will help you find the right balance between representing yourself authentically through the brand and helping your customers feel at home with your brand too.
Not getting guidance on brand consistency
Usually, brand design packages come with a brand guide that will spell out your brand’s colors, fonts, and more. This guide comes in handy when you’re building a website, creating social media channels, or anywhere else you want to use your logo. If you design your own logo, you might not have the tools you need to create these important brand standards.
More likely to make errors
Logo design isn’t easy, even though some of the best logos look super simple to make. There’s a lot of room for error, even for professional designers. Some common logo design issues include misaligned elements, inaccurate color choices, and low-resolution files. Since professional designers are capable of making these common errors, a DIY logo is running an even greater risk.
So, should you make your own logo?
The chances are low that the answer to “Should I make my own logo” is a “yes.” Hiring a professional doesn’t have to be super expensive and can save you a ton of headaches over the years as you use your logo to build your brand. Get it done right, and get it done once by hiring a professional logo designer to create your brand.