Category: Branding

Brand Personality

Winning Your Clients Over With More Than Just Good Looks It’s no secret that a great logo can set your business apart from the competition and attract your ideal clients in a split second, but what gives the logo this power? It’s brand personality. We often forget the name of someone after first introductions are made, and sometimes even the face gets a little fuzzy, but what we rarely forget is how that person spoke […]

How Logos Have Evolved

Whether you’ve noticed it or not, many of the companies we’re familiar with have changed their logos drastically. Some have decided to switch to a more simplified version, while others have decided to get jiggy with it and do something totally out there. Others have changed so much (did you know Target used to be called Dayton’s? I was shook!) that they aren’t even recognizable as the same company anymore. There’s a lot of reasons […]