Branding

What’s your favorite color? Have you ever thought about how much the answer actually reveals about you? If your favorite color is blue, you are probably an authentic, sympathetic person who is flexible and imaginative. If your favorite color is yellow, you are probably filled with joy and energy. In the same way that a favorite color reveals a personality, colors can also define a personality. If you’re starting a new business or thinking about

Winning Your Clients Over With More Than Just Good Looks It’s no secret that a great logo can set your business apart from the competition and attract your ideal clients in a split second, but what gives the logo this power? It’s brand personality. We often forget the name of someone after first introductions are made, and sometimes even the face gets a little fuzzy, but what we rarely forget is how that person spoke