Branding

common logo design issues
Branding

Common Logo Design Issues

It’s a known fact, your logo is important. It’s the face of your company. It’s a big part of what drives brand awareness, and can even dictate aspects of your company’s culture. Without critical thinking involved, your logo is doomed to be nothing more than a shape and some letters. We’re here to help identify some common logo design issues, and provide suggestions on how to avoid or resolve them.  Common logo design issues 1.

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choosing Colors for your brand
Branding

Choosing Colors for Your Brand

What’s your favorite color? Have you ever thought about how much the answer actually reveals about you? If your favorite color is blue, you are probably an authentic, sympathetic person who is flexible and imaginative. If your favorite color is yellow, you are probably filled with joy and energy. In the same way that a favorite color reveals a personality, colors can also define a personality. If you’re starting a new business or thinking about

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Branding

Brand Personality

Winning Your Clients Over With More Than Just Good Looks It’s no secret that a great logo can set your business apart from the competition and attract your ideal clients in a split second, but what gives the logo this power? It’s brand personality. We often forget the name of someone after first introductions are made, and sometimes even the face gets a little fuzzy, but what we rarely forget is how that person spoke

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reasons brands change logos
Branding

How Logos Have Evolved

There’s lots of reasons brands change logos. Whether you’ve noticed it or not, many of the companies we’re familiar with have changed their logos drastically. Some have decided to switch to a more simplified version, while others have decided to get jiggy with it and do something totally out there. Others have changed so much (did you know Target used to be called Dayton’s? I was shook!) that they aren’t even recognizable as the same

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color
Branding

How to Use Color – Free Download

Color is EVERYTHING. It packs a powerful punch in design. It can draw attention, inspire emotions, organize information, and much more. That’s why, when it comes to branding your business, color is so important. A slight shift in printer settings can ruin a whole batch of flyers, and one misplaced character in a color code can spell disaster. Unless you deal with color and design as your profession, you may be mystified by terms like

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