Marketing

common logo design issues
Branding

Common Logo Design Issues

It’s a known fact, your logo is important. It’s the face of your company. It’s a big part of what drives brand awareness, and can even dictate aspects of your company’s culture. Without critical thinking involved, your logo is doomed to be nothing more than a shape and some letters. We’re here to help identify some common logo design issues, and provide suggestions on how to avoid or resolve them.  Common logo design issues 1.

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Print or Digital
Marketing

Print or Digital – What’s the better spend?

Advertising budgets are hard to get, easy to spend. There’s more ways than ever now to reach your target audience, which is great news! But it certainly makes decisions on ads more complicated. One such decision is whether to spend on print or digital ads and collateral like brochures, folders, business cards, etc. If you ask a group of marketers whether print advertising and collateral are still worth it, you’ll probably get mixed responses. Some

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