Category: Marketing

Business

How to Use Google My Business: A Field Guide for Local Businesses

If you have a business that serves local customers, you need to know how to use Google My Business. You already know you’re showing up in search results, especially if people search directly for your name. How do you control these results and get more hits by ensuring the right information appears at the right time for the right people?

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featured image for the blog post on optimizing business profiles on social media by clever tiger
Branding

Improve Business Profiles on Social Media in 4 Steps

Are you making the best possible impression on potential customers online? Need to make sure you’re getting the most out of your digital marketing? Check out these 4 tips to update your social media business profiles. 1. Audit your business profile info When updating your social media profiles, this is the first and most important step. Check all your info to make sure it’s correct. Profiles with short bio formats, like Instagram and Twitter, are

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common logo design issues
Branding

Common Logo Design Issues

It’s a known fact, your logo is important. It’s the face of your company. It’s a big part of what drives brand awareness, and can even dictate aspects of your company’s culture. Without critical thinking involved, your logo is doomed to be nothing more than a shape and some letters. We’re here to help identify some common logo design issues, and provide suggestions on how to avoid or resolve them.  Common logo design issues 1.

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Marketing

Print or Digital – What’s the better spend?

Advertising budgets are hard to get, easy to spend. There’s more ways than ever now to reach your target audience, which is great news! But it certainly makes decisions on ads more complicated. One such decision is whether to spend on print or digital ads and collateral like brochures, folders, business cards, etc. If you ask a group of marketers whether print advertising and collateral are still worth it, you’ll probably get mixed responses. Some

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