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Outsourcing a graphic design project: the benefits and your options

Considering outsourcing a graphic design project? We love to hear it! Outsourcing graphic design can free up your internal team and increase your capacity for new work.

Here are some of the benefits of outsourcing graphic design, and some options you should consider. 

Why outsource?

  1. Lower costs

From a financial aspect, outsourcing the graphic design process is usually cheaper than hiring an in-house employee. When you outsource, you have more flexibility on how much you spend on each task or project, as each one will likely have a different scope. You can set your own budget based on the importance and complexity of the task at hand. In contrast, payments for in-house designers typically do not have any direct correlation to the amount and complexity of the projects they complete.

  1. Flexibility

A major advantage of outsourcing graphic design is that you can always scale your team depending on your work volume. If it’s a busy month, you can work with your design agency to accomplish more tasks than you would be able to do on your own. This allows your business to increase capacity quickly without having to recruit, hire and train a new employee. You won’t need to explain your brand goals over and over. Good design agencies work fast, know your needs, and deliver on time.

  1. Specialization

You may be experienced in your particular niche, but working with a design agency allows you to gain access to their expertise, and pass it on to your own clients. Your in-house designers may not have as much experience with projects such as social media graphics, packaging design, or web design, whereas a design agency may focus on these specific areas. By outsourcing these projects, you could potentially get a better result at a lower price.

  1. Fresh ideas

Outsourcing is a good way to spice up your designs as well. When hiring someone outside the company, you are exposed to new opinions, styles, and perspectives. This can make for some exciting new visuals to attract a new audience or re-engage some existing customers. In the long term, a partnership with a design agency can inspire the rest of your team and boost creativity.

  1. Stay ahead of the curve

Design agencies are immersed in the worlds of graphic design and marketing. Part of their job is to keep up with the latest trends that are shaping the industry. Working with a design agency allows you to stay ahead of the competition, and can give your business a fresh and modern appeal.

Did you know that over 73% of agencies already partner with an external agency for tasks like design execution?


Options for outsourcing graphic design:

There are many different ways to go about outsourcing graphic design. Here are three main options to consider:

  1. Freelancers: You can use a hiring platform like Fiverr or find a freelancer through your network. Pay is usually per hour or project, and it varies greatly depending on factors like location and expertise. Working with freelancers is often more of a temporary partnership, unless you’re lucky enough to find a gem.
  2. Pay-as-you-go agencies: You can choose to work with a creative agency on a project-by-project basis. You’ll typically get a quote for the scope of work, and the agency will work with you to establish deadlines and billing terms. This option might be best if you want only a temporary commitment to an agency to see if outsourcing to them works for you.
  3. Retained design services: You’ll typically work with a dedicated designer or team, and purchase a set amount of hours to use each month for your projects. Some agencies even offer unlimited design packages. By paying a monthly fee, you may submit as many requests for designs as you would like. This can be a great option to lock down your marketing budget by paying the same price each month. 

Make the shift

When it comes to outsourcing graphic design work, it is important to consider the needs of your agency or business. Partnering with a dedicated design agency like Clever Tiger can be a great option for scaling your own business and maximizing efficiency. Read more about our graphic design services or reach out today to learn more about outsourcing the graphic design process.

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