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Free marketing resources for new business owners [Updated 2020]

Have big plans for your small business, but only a tiny (or nonexistent) marketing budget? Don’t fret! In this day and age, there are many free marketing resources and tools that you can use to promote your business without spending a dime.

Here’s our big list of free marketing resources for new business owners

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Social media

These tools allow you to schedule social media posts, so you can move on to other tasks quicker. They are very similar, so it is smart to try them both out and see which you like best.

  • Hootsuite: Free plan includes 3 social profiles, 30 scheduled messages, and 1 user.
  • Buffer: Free plan covers three social media accounts, 10 scheduled posts per account, and 1 user.

Graphic design

If your business can’t afford an in-house or other professional graphic designer, you’ll need to make your graphics. This is where these tools come in.

  • Canva: This web based program is great for non-designers needing to easily create good-looking graphics. Create Facebook banners, flyers, Instagram stories, and just about everything in between with ease. Their selection of premade templates is pretty good, and a snap to customize to fit your brand.
  • PlaceIt: This website has thousands of premade design templates that are completely customizable with just a few clicks. Their extensive library includes social graphics, videos, product mockups, and more!

Email marketing

Most small business owners understand the power of email marketing. They know that they should do it, but find the process to be complicated, time consuming, and expensive. We’re here to help! Here are some easy ways to start.

  1. MailChimp: A great email marketing automation platform for newbies and pros alike. You can create beautifully designed email campaigns and receive insightful data on your subscribers to help shape your email strategy.
  2. HubSpot: Email marketing is offered in HubSpot’s suite of free marketing tools. Their email tool gets more powerful as you grow. With free email in the HubSpot CRM, you can send up to two thousand emails a month.
  3. Klaviyo: This company offers email marketing specifically for ecommerce stores. You can send out personalized emails for various ecommerce functions, including abandoned carts, order follow-ups, and personalized thank-you’s. The program tracks data to understand consumer behavior and help you reach the right people at the right time. With the free version, you can send up to 500 emails to a maximum of 250 contacts.
  4. SendInBlue: Similar to Mailchimp, this option offers pre-designed emails and user-friendly yet robust features for an effective email strategy.

Customer management

CRM software offers a system for managing relationships with your customers. The details about those customers – who they are, how they’ve interacted with your organization – are spread out in many different places. As a business grows, it quickly becomes necessary to have one central place where all of this information lives.

  1. HubSpot: This free and user-friendly CRM is designed specifically with small business owners in mind. It is meant to make things easier on yourself by tracking your contacts and customers, and sending bulk email – all with one tool.
  2. Zoho CRM: This platform offers three free users and essentials like leads, documents, and mobile apps, making it a perfect fit for home based businesses.
  3. Airtable: If you are a spreadsheet person, you may find Airtable intuitive. With a CRM template, you can import your contact and customer list and store this information in a user-friendly database, along with other important files and documents.

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Project management

Since the growth of a small business depends in large part on efficiency, it’s important to find project management software that can help you maximize output while keeping your team’s workload balanced.

  1. Asana: A profoundly effective tool that supports multiple project management styles and methodologies. It has an intuitive interface with an easy hierarchy of elements. There are many options for creating projects, sections, and tasks. File attachments, comments, and subtasks allow for quick communication and collaboration.
  2. Trello: This platform’s greatest strength is its simplicity. Think of it as an online corkboard. You can use it to organize “cards” into lists – those cards can be tasks, notes, projects, shared files, and more. Trello can be a great way to structure your team’s ideal workflow for both simple and more complex projects.
  3. Zoho Projects: Zoho offers a free, feature-rich version of its project management software that is perfect for small businesses. You can easily map out your work with 3 users and 2 projects.

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Continuing Education

We live in a fast-paced world, and it can certainly be a daunting task to stay updated on all the latest marketing concepts, strategies, and technologies. Luckily, there are great resources out there for guidance, support, and training.

  1. Hubspot Academy: These free online courses can grow your career and business. From quick, practical courses to comprehensive certifications, you can learn everything you need to know about the most sought after business skills.
  2. Google Primer: This free mobile app from Google offers quick, easy-to-understand lessons to help business owners and marketers grow skills and reach their goals.

As a small business owner or marketer, it can be difficult to navigate all of the resources available to you. Now, by implementing these free marketing resources and tools, you can gain a leg up on the competition. So go out there and step up your marketing game! And if you need some extra help, the Clever Tiger team is here to support you.

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