If it’s your first time making a flyer for your business, you may be finding yourself a *little* bit lost. You know that great visual content engages your audience more than text, but you have no idea what the steps to design a flyer are or what you should include in your flyer design. You’ve got all the business know-how but may be struggling in the graphic design area.
This article will discuss how to create a flyer that captivates and sells – no experience necessary.
1. Choose one objective
What do you want your audience to do when they see your flyer? You may have many goals that come to mind; however, creating a multi-purpose design as a beginner can prove extremely difficult.
Narrowing it down to a single objective can create a strong focus for the rest of the flyer design process.
Some common objectives include:
- Get customers to call for an appointment
- Sell products with a coupon
- Sell event tickets
- Provide information on a product or service
- Encourage social media follows
After deciding what your flyer’s objective is, you can start to create a killer design.
2. Keep the design simple, but not TOO simple.
There are a few rules of thumb when it comes to design:
- Simplicity: Stick with two fonts and three colors max. Using multiple fonts and color schemes can overwhelm your viewer. If you have a brand guide – follow it!
- Legibility: If text is difficult to read, it doesn’t matter how nice the design looks – it’s not effective. Be mindful when choosing fonts and colors, and test their legibility both up close and from a distance.
- Visual Hierarchy: Try to imagine someone’s first time viewing your flyer. Their first pass over the flyer should provide your priority information – big and bold. There a science to visual hierarchy that’s pretty amazing – here’s a great breakdown from Canva.
Although the goal is to keep your design simple, you don’t want it to be boring. If you are struggling with the right design, see if you can find a template to help you create a flyer that pops. When we get stuck, we look for some #inspo that we can incorporate into our design.
3. Include a clear call-to-action
Remember, you’re creating a flyer with a single goal. Focus on the purpose of the flyer, and tell your audience what you want them to do!
Some examples of call-to-actions (CTAs) are:
- “Call us at ___”
- “Scan this QR code to shop”
- “Download the app to learn more”
- “Register by visiting ____”
Be clear, and make it bold and simple. You want action, and you want it now. And don’t forget to test your CTA – call your number, visit your website, scan your QR code. Whatever you’ve asked your reader to do, try to do it yourself and see if there are any bugs to be fixed.
4. Proofread, then proofread again
You don’t want to ruin a great design with typos or grammar mistakes. It’s not only off-putting to the viewer, but the mistake can steal the attention of your reader from the information itself.
Not only are typos embarrassing, printing is expensive. You don’t want to spend hundreds of dollars on a “No Ragrets” flyer campaign (unless you’re a tattoo removal company), just to have to throw it all away and spend hundreds of dollars to fix it.
Always, always make sure to double and triple proofread your content before submitting it for printing to avoid this costly mistake.
5. Do a test print
If you can, print out a sample (or many samples) of your flyer design. Sometimes what looks good on the screen doesn’t print well, and there’s no way you can know that until you see it in real life.
Common issues you may encounter:
- Bleeds: This is when the design goes off of the edge of the paper so that it can “bleed” to the edge after the trimming process. Avoid putting any important information near the edge of the paper, and if you want your design to go off the edge check with your printer for the file requirements.
- Legibility: We mentioned this earlier, but be sure to test the legibility with as many sets of eyes as you can. If you print a test, you might find that you need to change the size of the text or the flyer itself to make it easier to read.
- Resolution: Resolution issues can occur on individual images or the entire flyer. If you can’t seem to get your images in focus, it may be because they’re too small for the size you want to print. If the whole flyer is low resolution, you’ll need to increase the size of your design to match the size of your print.
6. Don’t skimp on the paper
Cheap paper is hard to miss, but easy to forget. Since your flyer is meant to be distributed, you need paper that is durable and of good quality.
Here’s what we suggest:
Choose a paper stock that is at least 28#. If you’re having your flyers professionally printed, consider a coating such as a water-based, Aqueous, or shiny oil-based UV coating. These options make your flyers last longer and help your design pop.
With all of the options available these days, quality flyers don’t have to be expensive.
As you can see, creating a flyer can be a very time-consuming process with many steps. We’ve listed out the most important steps to consider when designing a stand-out flyer, however you may find many other little details go into the flyer design process. If you start with the fundamentals we broke down here, you should be able to put together a solid design that achieves your goals.
Now go forth and create! We wish you all the best in designing your flyer!
PS: If you find designing your flyer to be too tricky, or just want professional assistance, we invite you to reach out to us. Our awesome designers can handle this process for you. Or, if you have a flyer you’d like to print, check out our printing services here.