Are you making the best possible impression on potential customers online? Need to make sure you’re getting the most out of your digital marketing? Check out these 4 tips to update your social media business profiles.
1. Audit your business profile info
When updating your social media profiles, this is the first and most important step. Check all your info to make sure it’s correct. Profiles with short bio formats, like Instagram and Twitter, are probably going to be the easiest to review and revise. Facebook business pages, on the other hand, have a lot of hidden nooks and crannies where old information could be lurking.
You’ll want to check the following for accuracy:
Depending on your business and the social networks you’re on, you may also need to update things like menus, products, or other potentially out-of-date items.
2. Check how social media profiles look on mobile
Some platforms (looking at you, Facebook) change how your profile looks depending on the device it’s viewed on. Testing is the only way to know! So pull up your profiles on your phone, and preferably your friends’ phones too, to see how they look. Something off? Fix it!
3. Coordinate the graphics
The goal here is to present a single, consistent image across all social media profiles. It’s usually a good idea to use the same profile pictures and cover images everywhere. Switching them up can hurt your brand recognition.
Important note: All of your images need to be uploaded at their correct sizes. Check out this always up-to-date list of social media profile graphics sizes and it’s associated shared Google doc, courtesy of Sprout Social.
Your business profile picture should almost always be your logo, a form of your logo, or your professional headshot. It needs to be recognizable at even very small sizes because this will be your “avatar” that accompanies you around the site.
A common mistake we see in business social media profiles is that the logo is cut off due to the fact that the profile picture is usually cropped to a circle shape. Look at our logo in this example. On the left, it’s strong and simple, and very easy to recognize. On the right, it’s not fitting into the circle crop well. The poor thing is missing the top of its ears, and the words are cut off too.
Here’s your profile picture checklist:
To make a great first impression, you want a high quality cover image that suits your brand. This is the biggest thing people will see when they land on your page, so make it count. Facebook has the most options for customizing this section of your profile. There, you can use photos and videos (and create slideshows, too!), giving you even more freedom to maximize that space.
Like profile pictures, we see a lot of sad crops in cover images. This is because the platform will adjust your image depending on the device it’s displayed on. (Remember, we said test on mobile?). As a general rule, the center area is a “safe zone” and you can feel confident whatever text and images you place there won’t be cropped off at any screen size. But each social network is different, so you’ll want to find the exact dimensions to do it right.
For example, YouTube’s recommended cover art size is pretty large at 2560×1440. HOWEVER, the “safe area” is a mere 1546×423! Here’s a visual on that:
Post templates and styles
Take a look back at your recent posts. Is there a consistent style? If not, you need to spend some time defining a few templates to use.
We recommend having a set format for these types of posts:
4. Stay on top of new features
Social networks are changing all the time. If you’re always on the lookout for the newest features, you can use them in your own business before anyone else does.
Save these bookmarks to stay in the loop:
Make the most of your social media marketing by regularly maintaining your profiles. Social media strategy is never a one and done thing. You need to do constant quality checks and focus on optimizing your social media profiles whenever possible.