Social media marketing is an easy and cost-effective way to promote your brand and get more customers. Many businesses are taking advantage of different social media platforms to advertise their products and services. However, you need to know a few things to be able to do this effectively. Therefore, I will discuss five things you must know about social media marketing.
1. Facebook, Twitter, Instagram, and Pinterest drive the most traffic.
Facebook, Twitter, Instagram, and Pinterest are very useful for driving traffic to your website. These social media platforms are among the top when it comes to referring traffic. And you can use them to market and grow your brand. You can do this by engaging in these social media platforms properly to showcase your business.
If you want to reach a larger audience and spread brand awareness, you need to invest in paid ads. Try to be regular on all your platforms and engage your followers. If you want to drive qualified traffic to your site, go for, LinkedIn, Google+, and Youtube.
2. The best time for retweets is midnight.
If you want to get the most retweets, the best time to tweet is after 10:00 pm. The reason for this is because, during late hours, there is a decrease in share volume. So, sharing your tweets during such periods will increase your chances of getting retweets. Additionally, most people get more retweets on Sundays, and including the word “Retweet” in your tweets result in more retweets.
It would be best if you tried posting important content late at night or on Sundays. And also include exclamation points and the word “Retweet” to increase your chances of getting retweets.
3. Pictures help to drive engagement on Facebook.
If you go through Facebook, you will notice that the content with the most engagements is the ones that include photos. Other content without photos only gets a few reactions and comments. So, when marketing your goods and services on Facebook, always try to include photos. It will help you attract the attention of a larger audience and get more interactions on your posts.
However, you must always make sure that your photos support the message you are trying to get across. And make sure your profile is designed to help attract your audience’s attention. You can design a free logo for your profile by clicking on this link.
4. Written content is Important.
In recent times, content marketing has gained more popularity and is very useful for getting your brand out there. Marketers always need content of high-quality to help them advertise their brand on different social media platforms. Written content, including expert articles and blog posts, is considered the best social media content.
So, you can hire writers and have them create high-quality written content for your social media pages. You can also attach photos to these contents to make them more attractive.
5. The best days to post on Facebook are on Fridays.
Most people are more socially active on Fridays because they are excited about the weekend. It is the day they get off work and do some of the other things they want to do. So, it makes sense why many people are active on Facebook every Friday. If you want to get the most views, likes, and comments on Facebook posts, try posting more on Fridays.
The use of social media has made business branding easier, with many platforms for advertising your products and services. Many strategies can help you build and grow your business using social media. And when you post content on your social media page matters if you want to get many interactions. In all, I hope you are now equipped to get the most out of social media and grow your brand.