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Don’t miss an opportunity to celebrate on social media!

People like to celebrate things. Bringing more holiday-themed posts into your social feed helps you engage with your followers by participating in trends as they happen.

Why celebrate holidays on social media?

Holiday posts tend to be more engaging than sales-driven posts. Not everyone will “like” a post about your product, but nearly everyone who sees a post saying Happy New Year will give it a “like.” And with an awesome graphic, they might even share it!

This engagement is critical to your success on social media. Posts without any activity are seen as “boring” by the algorithms. Don’t post boring stuff. Post things that people want to interact with and maybe share with their audiences, too.

Tips for posting about holidays on social media

1. Cover the basics first

I’m talking about federal holidays. Make sure you include the big ones first. Post about any changes to your hours of operation, and any specials you might be offering for these dates. At the very least, get up a “happy _______” post. Luckily, federal holidays are almost impossible to forget – especially the big ones that start happening three months in advance (looking at you, Christmas.)
 

2. Look up the best hashtags for the holiday

Be sure you’re using the right hashtags for social media holidays. (For example, don’t just use #coffeeday, use #nationalcoffeeday.) Some holidays have their own websites, and will tell you what tags to use, like Small Business Saturday. Others you’ll need to search for yourself to see what the most popular hashtags are for that particular holiday.

3. Use a relevant graphic or photo.

There’s tons of free resources out there if you don’t have the resources to get something custom created. The three sources we usually recommend are Unsplash, Pexels, and Pixabay. Ideally, you’d use your own creative assets as much as possible. For example, if you’re a restaurant, don’t post a stock picture of a dessert for National Dessert Day. Make your own stuff whenever possible. It’s more authentic.

4. Respond to people.

This is a basic tenant of good social management, anyway. If somebody comments on your holiday post (OR ANY OF YOUR POSTS), you need to respond in some way. Preferably by commenting back.

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