Let’s face it, it’s a website-eat-website world out there, and if you’re sporting an outdated page – you are losing business because of it. According to Stanford research on web credibility, 75% of users admit to making judgements about a company’s credibility based on their website design. Even if you’ve got the best content out there, first impressions are 94% design-related. This means that the look, feel, and functionality of your site are the deciding factors of whether a user is going to stick around for your content. Does all of this make you nervous? Are you wondering if your site makes the cut? That’s where we’re here to help. We’ve listed five signs that mean your website needs a redesign.
Is your site over 3 years old?
We highly recommend that you have your website design and functionality updated at least every 3 years. New web developments are rolling out continuously and we all know that styles are forever evolving. Keeping your web presence current and always on the rise will keep new clients coming in.
Are you coveting some competitors sites?
If you find yourself admiring a competitor’s shiny new site, remember that users are too. Having a cutting-edge website can show that your company invests in itself, and that gives you some clout. There’s a whole amazing batch of tools out there that web designers can use to give you the site of your dreams.
Is your site responsive on all mobile browsers?
Current statistics show that about 52% of all website browsing is done from mobile phones. Old websites were often formatted to work best when viewed in certain browsers and on certain devices. Thanks to new developments, these websites are almost extinct; but if your site isn’t beautiful and responsive on all browsers and devices, it’s time for a 911 redesign. Your website design should reflect current standards for good UI practice, especially if you’re in the tech field.
Do you have outdated information that you can’t update?
Make sure that your website’s content is still relevant and accurate. Having outdated information on your website reflects poorly on your business and professionalism, and can be frustrating to prospective clients. If you’ve got a blog link, do you have content? When’s the last time anything was refreshed with current offerings? Your site should be a living thing, in need of care and attention. Feeding it with fresh content and cleaning out the irrelevant or incorrect stuff is important.
Can you easily add new content?
That brings us to the part where people tend to hit a snag. It’s great to have a beautiful, well-built website. But if you can’t get a hold of your web designer, and all you want to do is change a phone number, it can be frustrating. But don’t despair! There is such a thing as a user-friendly website design, built and customized by professionals. WordPress in particular has a great CMS, or content management system, that allows us to build out a dashboard tailored to your needs. Being able to add content and make updates can obviously make a huge difference in your control over your brand. You might even find you’re a better web designer than you thought! Is that so far fetched? We think not.
Web presence is so important, and can make or break your business. If you think your website needs a redesign, or you’re just tired of fighting with armies of drag-and-drop editors, you may be wondering what your next steps are. Luckily, you know us! If you want a fast, reliable website that can be operated with common sense and a computer, we have your back! Our team at Clever Tiger can integrate the latest in functionality and fresh, innovative design. Cheers to always refining, improving, and moving forward!