For people who are new to the web design game, it’s easy to fall prey to myths you read on other people’s sites about how YOU should design yours. People with perceived experience have been dominating this industry for ages, and it’s time we busted six of the most common myths in web design- old facts that are no longer true, as well as a few things that have just never been. We’re ready to change the game.
Common myths in web design you might still believe:
1. My website is perfect, so I don’t need to market.
This is one myth that is just as common as it is dangerous. People have a tendency to like their own creations, which is lovely, however, just because your website is beautiful doesn’t mean it’s working. Marketing is important no matter how “perfect” your website is. You still need to make sure you’re reaching the right people at the right times. Check out some free marketing resources here or hire a professional. (Hi, we are here for you!) Your website shouldn’t be static – don’t expect it to do all the work for you.
2. One size fits all – good web design all looks the same.
You may have heard that minimalism the key to good web design, but that’s not always the truth. Being minimalistic is totally neat if it’s actually your thing. But don’t waste your time on something that isn’t true to you, or that doesn’t fit the needs of your target market. This can attract clients that you won’t enjoy working with, or send the wrong message to prospects you may be after. Get weird and wild and have loud prints if it works for you and yours. If it doesn’t, see #3.
3. White space is the enemy.
No. Just no. White space is NOT the enemy. It’s almost impossible to build a successful website without some breathing room. Here’s why you need white space:
Makes text easier for users to scan.
Helps create natural grouping of similar elements.
Prioritizes elements in the design, such as calls to action, search or navigation.
Creates a feeling of harmony and sophistication.
Establishes balance and visual hierarchy.
Helps make heavy blocks of text easier to digest (and more likely to be read)
Guides users through the design in a logical manner.
And, pro tip, white space also doesn’t have to be white! White space really refers to any area untouched by graphic elements.
4. The Home Page is key.
Our research shows that this is one of the most prominent web design myths. We live in an age of scrollers, and most people aren’t going to stay on your home page long. We need to see what else you have to offer, click around, and learn what’s up. This isn’t to say that you should completely disregard making your homepage special- it’s just that it shouldn’t be your ONLY focus when working on your website. Don’t rob your visitors of the full experience.
5. If my site works on my computer, its ready to launch.
Step away from the launch button. Make sure your website looks just as amazing on mobile as it does on the computer. Mobile browsing is more popular than ever, and mobile users consume more media than desktop users. Check the functionality on your phone and at least one other device before getting ready to launch. Send your link to your friends and family and colleagues and pen pals and have them check it too, for good measure.
6. If my website is beautiful, it doesn’t need important information.
Belief in this myth is more common than you probably think. If your page is nice to look at, that’s fantastic, but it will only get you so far. What do you have to offer? What sets you apart from the competition? Why do prospects want, no, NEED to work with you? Quality of information is more important than aesthetics alone. People use the web to research before buying. But you also need to be careful not to bombard your visitors with more than they can chew! It’s all about balance.
The best advice we can give – do what’s right for your customers and your business, and don’t worry about trends.
Oh, and test, test, test before launching. Also, just like lots of things in life, there are no real rules, only guidelines.